SunLife, August 2019
This report aims to shine a light on the issue of casual ageism and the impact that it has on all of us. It highlights how ageism can have real life consequences, promotes exclusion and can affect physical and mental health. It is based on consumer research of 4,000 UK adults to understand how and when people experience ageism, how many of us admit to being ageist, and if people feel progress is being made to stamp it out. It finds casual ageism is part of our everyday language. It’s so ingrained that many ageist remarks are often overlooked, missed or simply accepted. Many sentiments are subtle and can even be well-intentioned. But the truth is that ‘ageist’ language, however casual, can have a huge impact on our perception of life after 50 and the way we treat people we meet. The truth is that ageist language, however casual, perpetuates the myth that life after 50 must be worse than before it.
Click here to view the full report.