Why Group Brainstorming Is a Waste of Time – Harvard Business Review
The most widely used method to spark group creativity is brainstorming. This article discusses how after six decades of independant scientific research there is very little evidence to suppport the idea that brainstorming produces more or better ideas than the same number of individuals working independantly. The article also discusses how hte evidence actually indicates that brainstorming actually harms creative performance and results in a collective performance loss.
Innovate Without Diluting Your Core Idea – Harvard Business Review
This article looks at the distortion that can occur to innovative ideas as a result of ‘cummulative error’. When implementing new customer offerings and experiences, an original idea is often inadvertently manipulated as it moves through development in a similar way to which a message becomes distorted when playing Chinese Whispers.