Have you ever tried to get something – perhaps advice, support, or a key piece of information – from someone who didn’t want to help you?
Sometimes, it can be extremely difficult to get people’s help, especially when we have no authority over them. This is where an approach such as the Cohen-Bradford Influence Model can help us identify what other people value. We can then use that information so that everyone gets the outcome they want.
In this article we’ll examine the Influence Model in detail, and discuss how you can use it when you need help from other people.